Saturday, August 7, 2010

Soap is an Art Form

I just wanted to take a moment to share with you some thoughts I've been having lately about soaping and how my business is run.

To me, my soap is an art form. I put loving care in creating the recipes from scratch - balancing the oils using my knowledge of chemistry to make a finished product that is great for your skin type. I don't just mix a bunch of stuff into a pot and dump it into a mold and hope for the best. I choose the best colors for the fragrance, swirl or pattern it to what I see in my mind's eye, just like an artist would paint on a canvas or sculpt a lump of clay.

I will not be out there competing with other soap makers at the markets and fairs. As much as I'd love to see my soap in everyone's household and loved by everyone who uses it, I will never mass market, and I will also never treat the art market as though as it is a flea market. I will never annoy a friend or potential consumer of my products as "just another sale" and I will never annoy you until you purchase a bar of my soap.

It is not my goal to underbid, outsell or otherwise inhibit anyone else who enjoys the arts as I do. We're in this together and I make soap because it makes me happy. I sell soap simply because I know it makes others happy... (and because my shelves would be way too full otherwise).

Thanks for listening.

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